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Our Team

Dan Crane
Dan Crane President & CEO
  • 25 years of experience in the Retail Sector
  • Held Buying, Category Management & Supply Chain roles at Ace Hardware Corporation during his 13 year Ace Career
  • Earned a BS Degree from Illinois State University and an MBA from Keller School of Business

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Canaan Lawrence
Canaan Lawrence Executive Vice President
  • 20 years of experience in the Hardware, Home Center, Industrial & E-comm segments
  • Held various merchandising roles at Ace Hardware, as well as Executive Sales Management roles at Westinghouse & NIBCO
  • Previously President of American Standard Water Heaters
  • Currently leads the Industrial, Big Box & E-commerce business
  • Earned a BS Degree from Illinois State University
Mark Whitlock
Mark Whitlock Vice President, Operations, IT & Business Intelligence
  • 26 years of experience in the hardware and shipping, packaging and industrial supplies segment
  • Held Merchandising, Private Brands, Category Management and Supply Chain roles during an 18 year career at Ace Hardware
  • Previously Merchandising Systems Manager at Uline
  • Currently leads the Operations, IT/BI & Amazon Team
  • Earned a BA Degree from Augustana College
Richard Rush
Richard Rush Director of Sales,
Orgill
  • 11 years of experience in the Hardware segment
  • Has held various sales & support roles during his career at Creeden & Associates
  • Currently leads the Orgill business
Ildas
Ildas DurmicNational Account Executive,
True Value
  • 10 years of experience in the Hardware segment
  • Held Merchandising & Supply Chain roles at Ace Hardware, as well as Sales & Support roles during his 7-year career at Creeden & Associates
  • Currently leads the True Value Business
  • Earned a BBA in International Business from Loyola University Chicago
Ken Balla
Ken BallaDirector of Sales,
Ace Hardware
  • 20 years of Experience in the Hardware segment
  • Held Buying, Category Management & DMM roles during his 19-year career at Ace Hardware.
  • Previous Director of Sales at Danco, Inc.
  • Currently leads the Ace Hardware business
  • Earned a BS Degree from Illinois State University
Heather
Heather WatsonNational Account Executive,
eCommerce
  • 4 years of Experience in the eCommerce and Retail segment
  • Held various roles at eCommerce food and Consumer goods
  • Currently manages the eCommerce team
  • Earned a BS degree in Business Administration from Lewis University
Dan Heeren
Dan Heeren National Account Executive,
Do It Best
  • 30+ years of experience in the Retail segment
  • Held Executive Sales Management roles during his 20+ year career at Stanley
  • Currently leads the Do it Best business
  • Earned a BS Degree from Wayne State College
Brent
Brent Morris Director of Sales,
Farm & Ranch
  • 36 years of experience in Retail Hardware/Home Center business
  • 31 years of sales at Creeden and Associates
  • 5 years sales experience Black and Decker
  • Earned degree Indiana University/ Kelly School of Business
Carly Hayes
Carly HayesCustomer Support Manager
  • 8 years experience in the hardware home center channel
  • Held various roles with Menards & Mills prior to joining Creeden
  • Currently leads the Customer Support Team
Audrie
Audrey Rutzen Accounting Manager
  • 30 years of experience in the public & private accounting sectors
  • Currently leads the accounting & financial reporting functions
  • Earned a BS Degree from DePaul University
Greg
Greg BiernackiDirector of IT & Business Technology
  • 17 years of experience in software development and database management
  • Held Senior Software Developer role during a 11 year career at Flying Food Group
  • Currently leads Software Development and BI Teams
  • Earned BA at DeVry University

National Sales Force

 
National Sales Force
National Sales Force

With coverage of all 50 states and major US markets, our National Sales Force is focused on gaining retail space. By utilizing our proprietary in field sales software, our sales team is equipped to execute in the stores like no other. Through consultative solution-based selling, our sales team is laser focused on securing inline programs, end caps and promotional placement over 20,000 retail locations.

Brent
Dan Grantham Strategic Account Manager
  • Over 25 years of experience in the retail sales
  • Sales and Management - Coca-Cola, Pepsi-Cola, Miller Brewing Co Distributor and Creeden
  • BSBA in Business Management from Appalachian State University
Connie McGreevy
Connie McGreevyStrategic Account Manager
  • 29 years of experience in the hardware sector
  • Has held multiple management & support roles during her career at Creeden
  • Currently manages marketing & sales support for Creeden Strategic Account initiative
Brent
Bill Chose Regional Manager
  • 24 years in the hardware channel
  • Held various roles in hardware from delivery to buyer to manager
  • Former hardware store owner
  • BS in Business management
Brent
Aaron Ausfahl Regional Manager
  • 30 years experience retail hardware
  • Owned and operated Ace hardware stores in Denver market
  • Sales manager at Creeden and Associates since 2011
  • BS degree in Business Administration

Customer Service

Customer Service
Customer Service

Our fully staffed customer support help desk is here to support retail stores across the US. With an average inbound call rate of 1,500 calls per week, our team provides product information, order entry and tracking & field sales support.

Account Team

account
Account Team

Creeden & Associates is a Chicago based manufacturer representative agency with a sales force throughout the United States. We specialize in both the sales and back office support of your business needs

Operations & Back Office Teams

Operations & Back Office Teams
Operations & Back Office Teams

Our operations team and the combined departments of business intelligence, business technology, accounting and human resources are an intracule component of ensuring all areas of the company run smoothly. Our core values of integrity, service and continuous improvement are central to these teams’ daily activities.

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