About Us

For over 40 years, Creeden has been at the forefront of best in class sales & marketing representation. Our services span the hardware co-op, farm & ranch, big box, industrial & eCommerce segments. We are constantly reinventing how we go to market through continuous improvement initiatives & technology investments. Our National Sales force was created 18 years ago and continues to evolve as the nationwide sales leader.

A Letter From Our PRESIDENT & CEO

I take great pride in leading the nearly 70 Creeden employees that service our manufacturers and customers. The company started in the late 70's with Bob and Vikki Creeden. They started with one manufacturer and a handful of customers in the basement of their townhome. Over the last four decades, Bob and our team helped build one of the finest manufacturer representative businesses in the industry. Bob entrusted me with his organization in 2013 and we continue to share Bob's vision to never be satisfied.

As an organization, there is a zest and passion to serve, compete, and evolve each and every day. This is especially important in the rapidly changing environment of how the world goes to market. One thing that hasn't changed during these times is how important is to make every single interaction count by providing an experience that is above and beyond. We strive to treat every customer and manufacturer like it's our only piece of business.

We are a different organization and work diligently every day to stay that way. Our motto is Sales, Marketing, Technology and those are more than just words to us. Our team works in a different way than conventional sales reps in collaborating with our business partners and employees to build business in every way possible. We are selective in who we partner with and that allows us to provide the ultimate service to our partners.

By working every day to embody our core values of integrity, service and continuous improvement, we continue to set the standard of best in class in the manufacturer representative business.

Dan Crane

Dan Crane
President & CEO, Creeden

Our Philosophy

While we have spent years building relationships throughout the industry, we understand that relationships alone do not ensure our success. Through investments in people, technology, analytics, training and our manufacturer partnerships, we are laser focused on creating sustainable growth for our customers. We conduct our business every day within the spirit of our core values of integrity, service & continuous improvement.

Meet Our Team

Industry Expertise

For over 40 years, Creeden has been at the forefront of best in class sales & marketing representation. Our services span the hardware co-op, farm & ranch, big box, industrial & eCommerce segments. We are constantly reinventing how we go to market through continuous improvement initiatives & technology investments. Our National Sales force was created 18 years ago and continues to evolve as the nationwide sales leader.

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